Competitive Monitoring
Competitive Analysis Report
March 11, 2022 - April 10, 2022
Followers on Instagram
A higher number of followers reflects the popularity of the brand and the number of potential customers.
49.45M
Followers
Increase in followers (%)
The percentage of follower increase within the time period of the report. A higher increase in followers is a good indicator of your online marketing performance.
0.62
Increase in followers
Engagement rate (%)
Engagement rate normalizes the playing field for brands with varying follower sizes. A higher engagement rate means your content is more existing for your followers.
0.22%
Engagement rate
Activity
Activity is about how often the brands publish posts and engage with followers.
Posts per day
3.1
Posts per day
Hashtags per post
4.3
Hashtags per post
Best Performing Posts
Dive into posts with the highest engagement to spot trends like post types, colors, image patterns, copy, and hashtags for content and design ideas that will keep your posts current and engaging.
Most Liked Post
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Likes: 376k
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Comments: 11690
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Engagement rate: 0.78%
Most Commented Post
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Likes: 376k
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Comments: 11690
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Engagement rate: 0.78%
-
Likes: 569k
-
Comments: 1011
-
Engagement rate: 0.14%
-
Likes: 523k
-
Comments: 6082
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Engagement rate: 0.13%
-
Likes: 309k
-
Comments: 630
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Engagement rate: 0.64%
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Likes: 218k
-
Comments: 2367
-
Engagement rate: 0.46%
-
Likes: 336k
-
Comments: 193
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Engagement rate: 0.29%
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Likes: 336k
-
Comments: 193
-
Engagement rate: 0.29%
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Likes: 356k
-
Comments: 590
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Engagement rate: 0.75%
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Likes: 293k
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Comments: 48787
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Engagement rate: 0.72%
Engagement
Engagement measures how many followers are interacting with the content. It is represented by Likes, Comments, and a combination of Likes and Comments.
Likes per post
Likes is the easiest and the most straightforward way to measure the popularity of the content. Likes per post shows the general popularity of a post.
94k
Likes per post
Comments per post
Comments amplify the reach by increasing the likelihood of appearing in the Explore feed. Instagram users can also tag their friends in comments, which can help your content be seen by more people.
1612
Comments per post
Engagement per post
Higher engagement per post helps more people see the content. When it comes to likes and comments, more is always better.
95k
Engagement per post
Engagement rate (%)
Engagement rate evens the playing field between brands with varying follower sizes. A higher engagement rate means the posting content that excites the followers.
